Propuesta para la asignatura optativa porotocolo Empresarial en la carrera Licenciatura en Educación Economía.
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Fecha
2017-10-27
Autores
Garcia Aguiar, José Miguel
González Hernández, Loreydis
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La presente investigación educativa está encaminada al mejoramiento cualitativo en las normas de cortesía y protocolo en las distintas actividades sociales de los estudiantes y profesores de la Facultad de Ciencias Económicas de la Universidad Central “Marta Abreu” de Las Villas y de la eficiencia en aspectos particulares, para afianzar la buena imagen constituye, para el autor del estudio, el punto de partida para crear la línea de investigación en la carrera de Licenciatura en Educación Economía y el Grupo de Trabajo Científico Estudiantil Protocolo Empresarial, con la participación de los estudiantes del tercer año y profesores de la carrera de Licenciatura en Educación Economía; las temáticas a desarrollar responden a las investigaciones del profesor líder Ms.C. José Miguel Garcia Aguiar; que se integra al Proyecto Asociado a Programa; Sistema de Educación Cubano Perspectiva en Desarrollo, que dirige desde CITMA el DrC. Poul Torres; siendo miembro activo en el proyecto “La Educación Ciudadana y la Educación Cívica en la Escuela Cubana Actual que dirige DrC. J. Gardenia Ruiz Rodríguez. Profesora Titular que imparte la docencia en la carrera de Marxismo –Leninismo e Historia en la Sede Pedagógica “Félix Varela”. La novedad científica de la investigación radica en la concepción pedagógica del programa de la asignatura optativa Protocolo Empresarial, el cual incluye de forma holística diferentes momentos de reflexión individual y colectiva, para la investigación, aplicación y creación, al modelar las normas de cortesía y protocolo, en el área laboral y el personal en el contexto de la esfera empresarial.
The present educational research is aimed at qualitative improvement in the rules of courtesy and protocol in the different social activities of the students and professors of the Faculty of Economics of the Central University "Marta Abreu" of Las Villas and the efficiency in particular aspects , To consolidate the good image constitutes, for the author of the study, the starting point to create the line of research in the career of Bachelor of Education Economics and the Working Group Scientific Student Business Protocol, with the participation of students of the third Year and professors of the Bachelor of Education in Economics; The topics to be developed respond to the research of the leading teacher Ms.C. José Miguel Garcia Aguiar; Which is part of the Program Associated Project; Cuban Education System Perspective in Development, directed by CITMA DrC. Poul Torres; Being an active member in the project "Citizen Education and Civic Education in the Current Cuban School directed by DrC. J. Gardenia Ruiz Rodríguez. Full Professor who teaches in the career of Marxism - Leninism and History in the Pedagogical Headquarters "Felix Varela". The scientific novelty of the research lies in the pedagogical conception of the program of the optional Business Protocol, which holistically includes different moments of individual and collective reflection for research, application and creation, in modeling the rules of courtesy and protocol, In the area of labor and personnel in the context of the business sphere. Palabras claves: Etiqueta; Protocolo; Diplomacia; Protocolo empresarial; Protocolo como individuo; Protocolo con el cliente.
The present educational research is aimed at qualitative improvement in the rules of courtesy and protocol in the different social activities of the students and professors of the Faculty of Economics of the Central University "Marta Abreu" of Las Villas and the efficiency in particular aspects , To consolidate the good image constitutes, for the author of the study, the starting point to create the line of research in the career of Bachelor of Education Economics and the Working Group Scientific Student Business Protocol, with the participation of students of the third Year and professors of the Bachelor of Education in Economics; The topics to be developed respond to the research of the leading teacher Ms.C. José Miguel Garcia Aguiar; Which is part of the Program Associated Project; Cuban Education System Perspective in Development, directed by CITMA DrC. Poul Torres; Being an active member in the project "Citizen Education and Civic Education in the Current Cuban School directed by DrC. J. Gardenia Ruiz Rodríguez. Full Professor who teaches in the career of Marxism - Leninism and History in the Pedagogical Headquarters "Felix Varela". The scientific novelty of the research lies in the pedagogical conception of the program of the optional Business Protocol, which holistically includes different moments of individual and collective reflection for research, application and creation, in modeling the rules of courtesy and protocol, In the area of labor and personnel in the context of the business sphere. Palabras claves: Etiqueta; Protocolo; Diplomacia; Protocolo empresarial; Protocolo como individuo; Protocolo con el cliente.
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Etiqueta, Protocolo, Diplomacia, Protocolo empresarial, Protocolo como individuo, Protocolo con el cliente